Ross Allan · R4 Digital
Graphic Design
Space Store
Exhibition and wayfinding graphics for Space Store, an experiential space-themed retail venue in Oxford's Covered Market: VR experiences, real meteorites and space merchandise. Built to read clearly from right across the shop floor.
01
The Brief
A shop that’s also an exhibition.
VR experiences, real meteorites and space merchandise, all in one unit. Every wall had to earn its space and read clearly from a few metres away.
02
The Pieces
One story, told across the shop floor.
Click a piece to see it larger →Swipe through, tap a piece to see it larger →
The experience wall
Space for Everyone
The experience wall, marking the way into the Experience Zone. Floor to ceiling, lettered to read clearly from right across the shop floor.
The story
The Impact
Where the story starts: the meteor strike that ended the age of the dinosaurs.
The trail
The Trail
Left and right dinosaur prints, produced as 200mm floor stickers laid as a trail that leads visitors to the Survivors panel.
The story
The Survivors
What came next. A search-and-find: spot the animals that outlived the meteor and are still around today.
Wayfinding
Experience Zone
Zone signage. Big, simple letterforms that read from across the shop, set against the same starfield as the rest of the space.
The shop was overdue a refresh. Our old graphics were tired and falling apart, so Ross redesigned everything, from the experience wall to the interactive dinosaur area. We’re so pleased with the results and our customers love it too.
Lea Ringler (Store Manager & Head of Educational Outreach), Space Store, Oxford
03
The Approach
Four rules for every piece.
- Readable at a glance, from right across the shop.
- Something to do, not just something to read.
- One visual language, so neighbouring panels read as one story.
- Delivered print-ready, built to the printer’s spec.
Client: Space Store, Oxford. Illustrations developed with AI image tools and edited in-house. Concept, layout, type and print production by R4 Digital. Reprinted or third-party assets from the exhibition aren’t included here.
Contact
Need graphics or wayfinding for a space, event or exhibition?