Ross Allan · R4 Digital
Freelance Digital Marketing Consultant
Ross
Allan
I work with independent local businesses on email marketing and social media, building owned channels and consistent content that drives real, measurable results.
Selected Work
Two disciplines, one standard: work I can point to and explain.
A digital marketing case study and a graphic design project, each with its own write-up.
Digital Marketing
the full stop. · Aberdeen
Email marketing and social media for an independent Aberdeen café. +45% revenue, 407 subscribers, 49.81% open rate.
View case study →Graphic Design
Space Store · Oxford
Wayfinding and exhibition graphics for a space-themed retail and VR experience venue. Sign, trail, discovery.
View project →Services
A small number of clients, kept hands-on.
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01
Email marketingList building, sign-up mechanics, newsletters and promotions. A direct line to your customers that no algorithm can take away.
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02
Social media content & strategyConsistent posting schedules, in-house photography direction, community management and modest paid amplification of what already works.
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03
CopywritingCaptions, newsletters, promotional materials and in-store collateral. One voice across every touchpoint.
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04
Graphic designExhibition, wayfinding and print graphics, brand collateral and layout work for physical spaces as well as digital ones.
Contact
Run an independent business? Let's talk.