Ross Allan · R4 Digital
Freelance Digital Marketing Consultant
Ross
Allan
I work with independent local businesses on email marketing and social media, building owned channels and consistent content that drives real, measurable results.”
Recent Work
the full stop. · Aberdeen
Social media management and email marketing for an independent, family-run sandwich shop on Clifton Road. A structured content operation, an owned email list built from zero, and in-store mechanics designed around a solo owner-operator.
All results recorded before a price revision in April 2026. Growth reflects genuine increases in revenue, footfall and spend.
Ross has run our social media and email from the start, and this year revenue is up 45% on last year. I've no digital expertise at all and he made the whole thing easy. He just gets on with it and the shop gets busier.”
Owner, the full stop., Aberdeen
Services
A small number of clients, kept hands-on.
- Email marketing List building, sign-up mechanics, newsletters and promotions. A direct line to your customers that no algorithm can take away.
- Social media content & strategy Consistent posting schedules, in-house photography direction, community management and modest paid amplification of what already works.
- Copywriting Captions, newsletters, promotional materials and in-store collateral. One voice across every touchpoint.
Design & Media Background
BSc (Hons) Digital Media, Robert Gordon University.
- Accessible 3D game Honours project. Designed and built a 3D game in Unity with subtitles, directional audio, brightness controls and on-screen prompts, tested with players with visual and auditory impairments. Watch the walkthrough
- UX mobile app prototype Planned and prototyped a mobile app in Adobe XD, from low-fidelity wireframes to a clickable high-fidelity prototype built around simple navigation and a smooth onboarding flow. Try the prototype
- 3D modelling & animation Modelled a character and environment, then animated them to interact in a short scene under a tight turnaround. Watch the animation
Contact
Run an independent business? Let's talk.